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SEO or Search Engine Optimization considers how search engines (Bing, Google, Yahoo, Ask, Aol, etc.) work, what people search for, the specific search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. PPC or Pay Per Click is a form of advertising where the advertiser pays the publisher of the website each time a user clicks on the advertiser’s text or display ad.

SEO or Search Engine Marketing:

  1. The process of affecting the visibility of a website or a web page in “organic” search results.
  2. The earlier/higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
  3. May target different kinds of search, including news, image, video, academic and industry specific.
  4. Promotes a site to increase the number of one-way (non-reciprocal) backlinks, or inbound links.
  5. 90% of the search volume clicks on the first organic (non-paid) listings.

 

organic screen shot

 

PPC or Pay Per Click Marketing:

  • The ideal representation of cost-effective, efficient advertising especially for new websites that have not gained search engine rankings.
  • Keyword based search engine marketing
  • Drives targeted traffic to a designated landing page of your web site, creating conversion prospects through the use of keywords
  • Eliminates the time and money required by traditional marketing to find targeted prospects by not displaying an ad except to the ad’s intended target market.
  • There is no cost unless the user clicks on your ad.
  • When clicked, the targeted prospect is transported to your designated landing page designed to generate conversions/leads.

 

ppc results example

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